The moodboard was a clear and quick way to show my audience through images. It helped to see what the interests and likes are of my target market which would eventually help me when making decisions on what to include in my final magazine.
This is an image from my scrapbook showing a selection of images from my photoshoot that I am going to use and some that I will reject. It was useful to take many images, even though not all of them would be used it gave me more of a variety to choose from and there were many reasons why I reject a certain amount such as they were too close up or the expression wasn't right.
This is an image of my primary and secondary audience. My primary audience consists of males aged 18-25, who are students and have many musical interests, the secondary audience will be females of a similar age and with similar interests. Defining my target audience meant I could create values for the magazine and aim it at certain social groups.
The psychological profile highlighted one person who would be in my target audience and listed their interests. I think it has conformed to the stereotype of someone who is interested in Indie/Alternative music as you could say their interests such as going to see live music and shopping in vintage shops are what you would expect.
These are my initial font ideas for my masthead, I annotated what I liked and disliked so when looking back and making a decision it could be made easily. In the end I chose a masthead that wasn't in the list as I found one that I thought was the most appropriate for my magazine. This was one of the only think I didn't use audience research for but if I were to this again I probably would so I would have an idea of what my audience what want.
Here is a list of my initial name ideas for my magazine and in the column next to them I have
written the connotations and why that particular name would appeal to my target audience. After I had done this I gave it out to 20 people and got audience feedback on what name they
preferred and why which helped on deciding the final name for the magazine.
This is a image of a page from my scrapbook displaying the conventions of a music magazine in terms of language, straps, typography, colour, plugs, sections, images, splash, layout and price. I did a spider diagram so it would show my ideas clearly and therefore I would be able to choose which conventions to apply to my final magazine easily.
To create my contents layout ideas I looked at examples from NME ( https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhU3ivC8QFfCHil-6q41zRrClYZ1FpZYG-oZLjCYl5IUmboKrB99JoGHrujl06ja3ZDX2dYMpXAX7A0tA1JBQoW7WSnl77SoBeEuLsUv-hCMr8bf6YKEPLO3m2QfMNK2-F_BddsqtEYFJc0/s320/nme+contents+page.bmp ) and from my deconstructions to help me decide on the placement of images etc. I designed two different layouts and then chose the top one for my final magazine. I had to think about if the layout would be simple and easy to read when drawing it out.
To help me design my double page spread layouts I looked at my deconstructions and examples from other magazines such as Kerrang and NME which is who my magazine was heavily inspired by. When designing these layouts I had to make sure that I took in to account the masthead, subheading, quotations from the article, the article and the main images.
The first thing we had to do for the pre-production stage was complete two deconstructions for a front cover, contents page and a double page spread. By doing this it helped me to be able to identify the conventions used which would eventually help me when deciding what to select for my magazine. On the deconstructions I annotated everything from the use of image, typography, colour, layout and the plugs used as it was a good way of seeing what magazine readers expect and they were something to model our own magazines on. From these deconstructions the conventions I used in my final magazine were the use red, black and white which were common in most of the magazines, the layouts and plugs used. I think it is important to feature the conventions as it is a way of guaranteeing, if done correctly, that it will appeal to your target audience, however it is just as important to challenge these conventions which I should've done to improve my final magazine as it shows your magazine to be different from others and gives it a unique selling point therefore if i was to do this project again this is something that I would take into account.
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